A rebrand of a local Vietnamese sandwich (bánh mì) shop, established in 2011. Nguyen Ngoc’s new identity combines bold typography with a clean, vector-based bánh mì icon, anchored by the playful tagline “So ngon, so good.” The refreshed logo and packaging give the shop a modern look while staying true to its mom-and-pop authenticity- designed to resonate with loyal customers while appealing to a broader audience of young and adult diners.

Type: Logo, Brand Identity & Packaging System

Software: Adobe Illustrator, Adobe Photoshop

Awards: Best Logo Design - Honorable Mention, SHSU 2025